The Problem: Traditionally, media fleet bookings were managed via fragmented communication (email/phone), leading to scheduling conflicts and data silos.
The Solution: A responsive web portal where journalists can browse live vehicle pools, manage reservations, and track booking durations with precision.
The "Value Add": An integrated post-booking workflow that enables users to submit their generated media pieces, providing a complete audit trail for brand managers.
My Role
Research, User Interviews, Wire Framing, Product Design